AWS is releasing the Agentic Shopping Assistant, a tool that lets retailers build AI shopping experiences using the same ...

The new features helps customers compare products and track prices, and it even automates purchases and deal-finding ...

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

The new Rufus AI assistant will be accessed through the search bar in Amazon’s mobile app. (Amazon Images) Amazon is integrating an AI assistant called Rufus into its mobile shopping app. The new ...

New Alexa+ features let you type or chat instead of just talking. It’s part of Amazon’s push to make Alexa a full-fledged AI helper across devices Amazon just took a bold step in the evolution of its ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. "Retailers who get search and product discovery right have ...

A U.S. appeals court upheld the dismissal of a whistleblower lawsuit accusing Amazon.com of facilitating customs duty evasion ...

Like countless other tacked-on AI chatbots, it repeatedly offered help few people wanted that it was barely equipped to ...