In a new age of advertising, why do we rely on metrics born of an era before Facebook and Twitter? Crowdtap wants to introduce a new metric, “Brand Influence.” Crowdtap, a company that helps brands ...

If you are in charge of marketing for a brand or a business, sit up and pay attention. Now, we all know social media is incredibly important for businesses both burgeoning and established. Since we ...

Crowdtap, a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand ...