Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

The travel industry has always evolved in response to generational preferences. Baby Boomers built the age of luxury cruises and grand tours. Generation X favored convenient family vacations, while ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Stantec Principal Amy Holzle explores how Generation Alpha will reshape higher education design, from inclusive spaces to tech-driven learning. The Arcadia Flats study lounge at Western Michigan ...

Gen Alpha has gone nuts for a cheap landline-inspired device that connects them with their friends. In a time when everyone is eyeing the latest $1,000 iPhone, a $100 colorful can-shaped phone for ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

In a time when everyone is eyeing the latest $1,000 iPhone, a $100 colorful can-shaped phone for kids in sweeping the nation ...