Ditch your summer dress for an on-trend co-ord – Primark's £26 pink paisley set is the chicest we've seen

Everyone at our Club Cosmo x The Primark Scene event agreed: matching sets are this summer's hardest-working trend ...

Bermuda shorts are the only denim trend to try this summer – Primark's £16 light-wash pair are so easy to wear

We can finally reach for denim again ...
Retail TouchPoints

Primark Aims to Extend Clothing’s Lifecycle by Bringing Repair Workshops to the U.S.

Primark has conducted nearly 400 free “Love it for Longer” clothing repair workshops in its European stores since introducing the program in 2022 as part of the Primark Cares sustainability strategy.
Liverpool Echo

Primark’s ‘airport outfits’ will keep you cosy and comfortable from £1

The airport can be one of the most exciting places to be and one of the most stressful. From arriving hours early to getting stuck in a security queue, there are a few hoops to jump through before you ...
Women's Wear Daily

Primark Introduces Adaptive Clothing Range With Victoria Jenkins

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range for men and women that will go on sale from Jan. 28. The collection will be ...

Primark to open more US locations this month, bringing total store count to 44

Primark is expanding its U.S. footprint with two new stores set to open in July. Both stores will be about 30,000 square feet ...

Primark says shoppers can get free item if they 'just ask' at checkout

Primark shoppers can walk out of stores with a free item in their bags if they simply ask for it at the checkout counter.

Primark’s underseat cabin bag fits a week's worth of outfits, works for most airlines and is just £12

We're not going on our next holiday without it ...