(Bloomberg) -- One of Rolex’s most popular models — the steel GMT Master II, with a red-and-blue “Pepsi” bezel — is soaring in the secondary market ahead of a key watch industry annual event amid ...
Bob’s Watches Acquires Vintage Rolex Pepsi GMT-Master Worn During Air Force Pilot’s Mid-Air Ejection
The 1977 Rolex was worn during the pilot’s F-105 ejection and includes military archives. Bob’s Watches has acquired a Rolex ...
The Rolex GMT-Master II ref. 126710BLRO, known universally as the Pepsi for its red and blue ceramic bezel, is no longer a current production watch. As of April 13, 2026, the model had disappeared ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It has been a rough two years in the pre-owned Rolex market. Fueled by a heady brew of low-interest ...
Rolex has officially discontinued its beloved Pepsi watch model after a legendary 12-year run. After years of speculation about the iconic colorway’s fate, the stainless steel and white gold ...
A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...
The price of the Rolex “Pepsi” GMT Master II (Ref. 126710BLRO) rose about 5 percent in the last 12 months and 1.5 percent in the last 30 days, with pre-owned examples costing roughly $20,000 apiece.
Pre-owned watch data found that Rolex models showed strong value growth and collector demand for luxury watches over a ...
As the end of the year draws close, Bob’s Watches – a leading online marketplace specializing in vintage Rolex watches – has conducted an analysis based on proprietary data between 2020 and 2024. In a ...
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