Having successfully created a leadership position by proudly owning the comedy genre through light-hearted & refreshing content, SAB TV, India’s only family comedy entertainment channel announced the ...

SAB TV has set the ball rolling to launch a Current Affairs channel in April-May this year. Confirming this to exchange4media, Markand Adhikari, Vice-chairman and Managing Director, Shri Adhikari ...

Having successfully created a leadership position by owning the comedy genre through refreshing content, SAB TV last week revamped the channel look which went live at 9 PM on Friday. SAB TV's revamped ...

Beginning November 7, the channel will launch a new show, ‘Lo Kal-Lo Baat’, one of several shows it has in the pipeline When Sony Entertainment Television (SET) took over SAB TV in April this year, ...

The Hindi general entertainment channel will telecast the branded content during prime time on weekends. The first such show is expected to go on air in November. In an effort to give weekend ...

Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand. The move is aimed at establishing Sony SAB as a ...

Sony Entertainment-owned Sab TV is all set to begin its second stint as a full-fledged comedy channel after dabbling with various genres of programming. To begin with, the channel has launched four ...

After the team of Taarak Mehta Ka Ooltah Chashmah was invited by PM Narendra Modi to be part of his Swachh Bharat Abhiyan, SAB TV has decided to roll out an aggressive campaign through integrated ...