If there’s a topic that’s bound to get designers riled up into a fiery debate, it’s the issue of choosing the best font for reading to use on the screen. For most of the web’s life, designers haven’t ...

When used correctly, font selection usually goes unnoticed, blending seamlessly with content and reader. When the One Times Square Billboard used a retired Microsoft Word default Calibri font to usher ...

Even a well-chosen pairing can fail if the roles of each typeface within the system are left vague. When designers don't know ...

I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your users.

Mikael Cho is the co-founder of ooomf, a network that connects short-term software projects with handpicked developers and designers. Mikael writes about psychology, startups, and product marketing ...