EAST AURORA, N.Y. – With the pump of a finger, the View-Master has given generations a 3-D look at everything from man’s first moonwalk to the adventures of SpongeBob SquarePants. The iconic toy ...

Remember that View-Master you used to own as a kid? Well, Mattel gave it a millenium-ready, virtual-reality-equipped overhaul; and it’s poised to become one of the best Google Cardboard solutions you ...

The View-Master is a toy which people of all ages remember vividly from their childhood. It's one of those rare high-tech inventions that has maintained massive appeal across multiple generations and ...

EL SEGUNDO — Toymaker Mattel Inc. and film studio Metro Goldwyn Mayer announced Wednesday that they will team up to develop a live-action film based on Mattel’s classic View-Master. Introduced in 1939 ...

I'm trying very hard to think of something witty or snarky to say here, folks, but I think this news might have just broke me for good. MGM and Mattel are teaming up for a View-Master movie, based on ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...

A reel showing Bruce Goff’s 1947 Ford House in Aurora, Illinois, from View Productions (all photos by the author for Hyperallergic unless otherwise noted) Each reel comes with a short essay on its ...

Move over, superheroes! Toys might be the next intellectual property that takes the entertainment industry by storm. According to The Hollywood Reporter, Mattel Films and Sony Pictures will be working ...

Mattel is teaming up with Google to bring the View-Master into the 21st century, the toy company announced Friday. The original View-Master, introduced in 1939, was an attempt at a binocular 3-D ...

Mattel is making a live-action feature film based on View-Master. This is the fourth feature film Mattel has announced since it launched its own film division in September. Mattel CEO Ynon Kreiz, a ...