Audience segments from Comscore’s programmatic targeting tool will be available across Amazon DSP, the companies announced at ...

“The future of premium media isn’t built on static segments. It’s built on real intelligence,” said Rachel Gantz, Managing Director of Proximic by Comscore. “Proximic transforms live content signals ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...

ComScore (SCOR) receives a neutral rating, with a FY 2026 price target of $7.3, reflecting only 6% upside and insufficient ...

ITN said today it will integrate Comscore audience data into its NXTv Programmatic Hub to give advertisers more precise, audience-based tools for buying local linear television later this year. The ...

Comscore, a specialist in measuring and analysing consumer behaviours, has announced a strategic integration making Proximic ...

The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, ...

ComScore will offer viewability and nonhuman traffic detection for free on desktop and mobile, the company said Wednesday. ComScore’s move to eliminate fees on what it terms “baseline” metrics ...

Comscore has announced a strategic integration making its Proximic contextual and ID-free Predictive Audience segments ...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore contextual ...

ITN today announced a new initiative to further expand its programmatic local linear TV platform by integrating Comscore's ...