Expectation confirmation theory - Alchetron, the free social encyclopedia
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Expectation confirmation theory - Alchetron, the free social encyclopedia
Expectation confirmation theory (alternatively ECT or expectation disconfirmation theory) is a cognitive theory which seeks to explain postpurchase or postadoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs. The structure of the theory was dev
Jun 26, 2018
Expectation Confirmation Theory Examples
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